jingle

Jingle Mingle officially kicked off the holiday shopping season in White House. SHELBY KEITH

It’s beginning to look a lot like Christmas after the White House Area Chamber of Commerce presented its 7th annual Jingle Mingle earlier this month.

Billed as a kickoff to the holiday shopping season, Jingle Mingle is a community-wide shopping event with a chance to show local love by supporting businesses in White House.

This popular event for residents and businesses is a joint community effort for retailers. People that have home-based businesses or those that are artisans or crafters have also been able to participate. The chamber supplies pop-up locations for them so that they can partner with other retail businesses and drive people to their locations for shopping.

“This is the second year we’ve done it this way, because last year we had to change it due to Covid,” Chamber President Mandy Christenson said. “It was pretty successful last year, and the businesses liked the way it was done, so we did it this way again this year.”

Vendors that participated included up to 20 store fronts, along with 21 pop-up shops. Over 100 door prizes that were given away or are in the process of being given away. Local shopping sprees were also awarded that totaled $500.

According to Christenson, this year’s Jingle Mingle saw in increase of shoppers from previous years. The benefit for residents to shop local will not just benefit area retailers, but the entire community of White House as a whole.

“There seemed to be more people participating this year than last year. Several of our participants and businesses stated that they had record days in regards to sales and seeing customers. We know that it has generated over $50,000 in revenue for all of the participants so through sales tax dollars all of that money will be coming back to the city and staying local.”

The boost in revenue was also an added help for local business coming out of a struggling year due to the pandemic, and from current problems like supply-chain issues and staffing shortages.

“All of our local businesses obviously felt the impact of Covid last year,” Christenson said. “They had to navigate and learn different ways to meet their customers where they were and offer services differently. Of course, staffing issues and supply chain issues this year have made it difficult for businesses on top of trying to recover from what the height of the pandemic did to their business.

“So, they definitely all have had to be very creative, and we too have tried to meet them and market them so that they are meeting the needs of their customers and are able to serve their customers as best they can with what they have.”

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